On January 19, 2011
Four Trends Startups Need to Know Now
How to embrace the global, financial and social changes affecting your business this year.No tags for this post.
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On January 19, 2011
How to Start a Cause-Marketing Campaign
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On January 19, 2011
When and How to Fire Your Customers
Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse.No tags for this post.
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On January 18, 2011
Rev Up Your Social Media Marketing Strategy
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On January 18, 2011
Apple Earnings: Big Profits and Truly Enormous iGadget Volume
Apple is now on pace to sell 150 million iPhones, iPads and similar smart gadgets a year -- and that's assuming sales stay flat from here on out.
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On January 18, 2011
How Personalization and Social Media Can Improve Conversion – Tim Ash (5:29)
In this video interview, conversion expert Tim Ash talks about how new capabilities to link to Facebook, that can help you personalize your online store based on your customer's Facebook profile and thus improve your conversion rate.No tags for this post.
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On January 18, 2011
Why Airlines Bother to Sponsor Sport Teams
Airlines love sponsoring sport teams, and Delta is the latest to make a move with its Lakers sponsorship. Does it make sense? Yep, because building an emotional connection can work.
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On January 18, 2011
You Won’t Believe How They Advertise Viagra Abroad
Photo gallery: Pfizer has always pushed the envelope in its advertising of Viagra in the U.S. But that pales next to the way the drug is promoted abroad.
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On January 18, 2011
Fire-Eaters and Booze: What It Takes to Persuade Docs to Prescribe Painkillers
Cephalon reps took doctors barhopping in Portugal -- a trip which included fire-eaters -- showing just how cheaply doctors can be persuaded that one painkiller is better than another.
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On January 18, 2011
Walgreens Eyes Further Expansion Into Healthcare Turf. Good!
Walgreens' expansion in new healthcare directions--including chronic disease care and accountable care organizations--will be good for the company and for healthcare. With primary care in short...
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