On December 6, 2010
Silver Lining: A380 Grounding Helps Qantas Maintain Its Safety Reputation
You might think that the Qantas A380 incident last month would hurt the airline's reputation for safety. In fact, the opposite is true. It appears to be strengthening.
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On December 6, 2010
Digital Death: The Wrong Way to Launch a Celebrity PR Campaign
Planning a celebrity tie-in to promote your campaign a la "Digital Death"? Ask yourself these two questions first.
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On December 6, 2010
IPO on Hold, HCA Owners Pile More Debt on Hospital Chain
The leveraged buyout firms that own most of HCA have put their much-touted IPO on hold. Instead, they're selling high-yield corporate bonds to give themselves another payday. But what will that...
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On December 6, 2010
How the Fiat 500 Plans to Nag You Into More Fuel-Efficient Driving
The $15,500 Fiat 500 goes on sale in January with highway mileage in the 40s. The driver can make it 16 percent better with some downloadable technology (popular in Europe) that allows the car to...
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On December 6, 2010
How To Look Good on a Web Video
Many sales pros now use web conferencing and web videos to develop opportunities. Here's how to be on camera and not look like a clown.
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On December 6, 2010
Want to Draw Patients to Your Hospital? Make It Look Like a 5-Star Hotel
Hospitals are putting more emphasis on amenities as a way to attract patients--and it's working. But this marketing tactic is diverting resources away from quality improvement, and amenities...
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On December 6, 2010
Facebook’s New Profile Design Gives Ads Wider Berth
Facebook brushed itself up with a new makeover Sunday, this time focusing on the layout of members' profile screens. Users' profile pages now begin with a snapshot of information about themselves and feature recently tagged photos of…
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On December 6, 2010
How To Manage Your Manager
To advance your career, you need to be more than just competent at your job. You must be able to manage the person whose supposed to be managing you. Here's how.
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On December 6, 2010
Employment Rises In November
The Conference Board Employment Trends Index (ETI) increased in November for the second consecutive month. The index now stands at 99.0, up from October's revised figure of 97.6. The index is up 9.3 percent from a year ago.
“The…
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On December 6, 2010
Employment Rises In November
The Conference Board Employment Trends Index (ETI) increased in November for the second consecutive month. The index now stands at 99.0, up from October's revised figure of 97.6. The index is up 9.3 percent from a year ago.
“The…
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