Net Neutrality Faces a Political Gauntlet, and the Fall-Out Will Hit Tech Firms
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Simon Waldman on Creative Disruption
Simon Waldman - who used to run the digital business at the Guardian newspaper and is now an executive at Lovefilms - is the author of an interesting new book entitled…
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Rethinking Valuation So You Don’t Miss a Good Deal
The odds of a successful acquisition are long — something research has proven time and again — yet executives show no signs of losing interest in M&A. Even Dell, famous for eschewing acquisitions in favor of organic growth, has thrown…
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How to Craft a Marketing Story that People Embrace and Share

You’re telling a story.
Whether you know it or not, or intend to or not … you absolutely are.
Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you.…
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What Brazil’s New President Faces
Dilma Rousseff, the new president of Brazil, has become the first woman to achieve the highest position of the country. She is widely known for being workaholic, very efficient, rigorous, and, above all, she is not recognized as a charismatic…
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Touchpoints Bring the Customer Experience to Life
In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer journey looks at…
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The $300 House: The Marketing Challenge

The $300 House:
Editor's note: This post is one in an occasional series on Vijay Govindarajan's and…
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Review: Saving Your Good Idea from Getting Shot Down
The Book: Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter and Lorne A. Whitehead, Harvard Business Press, Hardcover, October 2010.
The difficulty in trying to get an entire organization to buy into a change initiative…
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How Ford Profits from its ‘24 Hour Rule’
At Ford Motor Company, we've spent the last few years engineering a well-recognized turnaround. One of the key tools we've used to accomplish it is something we call the 24-Hour Rule. It's a management practice based on a…
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