Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church & Spike Jones, Wiley, 224 pages, $24.95, Hardcover, August 2010, ISBN 9780470614181

“Brains on Fire is not really a business book.…

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church & Spike Jones, Wiley, 224 pages, $24.95, Hardcover, August 2010, ISBN 9780470614181

“Brains on Fire is not really a business book.…

In summary: two rainbows, pay attention, talk and listen, always connect, find their pizza, gin and, when you get a chucker, play catch with them.

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