On June 21, 2010
Inside “The Sisterhood,” the Social Networking Site That Wants Teen Girls to “Share Their Secrets” With Advertisers
Kudos to the teen girls of America for not joining The Sisterhood, Euro RSCG PR's marketing clique in which girls are invited to join an online "community" in which they can "share their secrets" -- with advertisers.
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On June 21, 2010
Hacks of the Week: The iPad’s Value Debated, Productive Task Management, Outlook Tips, and More!
Also in the lineup: Free Wi-Fi at Starbucks, no cards (or even coffee) required; display a live Web page in PowerPoint; and how to save money on baggage when you fly.
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On June 21, 2010
AstraZeneca’s $103M Drug Pricing Settlement Is Merely Tip of the Over-Charging Iceberg
AstraZeneca (AZN) settled its drug pricing litigation for $103 million and went some way to correcting one of the most egregious frauds on patients and healthcare providers the U.S. has ever seen. AZ spent years overcharging Medicare, Medicaid and private
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On June 21, 2010
If You Own the Phone, You Can Read the Text Messages
A Supreme Court ruling last week emphasized the importance of a clear workplace policy about the use of company mobile phones and computers.
The court ruled unanimously that employers have the right to read text messages including personal ones sent by…
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On June 21, 2010
More Pressure = Better Performance or More Cheating?
Two researchers conclude that ratcheting up the pressure on your employees may have an unintended consequence -- more cheating.
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On June 21, 2010
More GM Branding Idiocy: A New Cadillac Logo
GM has changed the Cadillac logo. It's a foolish idea from the start and the execution is truly dreadful.
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On June 21, 2010
9 Ideas for Great Blog Posts
Last fall I met a woman at a networking lunch who is a wedding planner. When I suggested she start a blog, she asked me, “But, what would I write about?” I almost spewed out my water all over the…
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On June 21, 2010
Socializing the Storefront, Part 1: Give Them Something to Talk About
Social networking platforms can be powerful tools. Twitter strikes fear into the hearts of repressive regimes, and Facebook was nearly single-handedly responsible for the revival of Betty White's career. So how can something with that much influence…
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On June 21, 2010
Did BP CEO Spend Too Long Talking to Rocks?
The plight of Tony Hayward, who cannot seem to say a right word, highlights how important comunication skills are to business leaders.
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