On June 16, 2010
The Erin Esurance Autopsy: She Was Less Popular Than Microsoft’s Clippy, Research Showed
Erin Esurance had less appeal and awareness than Microsoft (MSFT)'s universally hated "Clippy" icon, according to a corporate mascot tracking survey by E-Poll Market Research, which may be one reason why she was cancelled in favor of new advertising recently.<div
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On June 16, 2010
Americans Buy Hybrids, Not Diesels, So Diesel-Friendly VW is Electrifying
VW loves diesels, and Americans are starting to warm to the company's offerings, but they actually buy hybrids in much greater numbers. And so Volkswagen's strategy is shifting to electrifying the automobile.
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On June 16, 2010
How I’m Using My iPad (Hint: Not How You Think)
About two months into iPad ownership, I'm sad to say Apple's tablet is mostly collecting dust. It's cool, but it just didn't find an opening into my everyday life.
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On June 16, 2010
Beating Target: Kohl’s Stealthy Push Into Canada
Kohl’s (KSS) is apparently scouting retail space in Canada in what may be a preemptive strike against Target (TGT) -- one that's well worth making. The Toronto Globe & Mail first reported that the retailer has been looking at potential
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On June 16, 2010
House Approves Tax Relief Bill For Small Businesses
The House of Representatives has approved the "Small Business Tax Relief Act of 2010, by 247-170.
The legislation is aimed at providing tax cuts for small businesses to help them grow and create jobs. The bill is companion legislation to…
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On June 16, 2010
10 Steps to Crowdsourcing Your Advertising | BTalk
[podcast] Today on BTalk the ten steps you should follow if you want to hold a crowdsourcing contest to create an advertising video. It's a chance to get some great ideas and entertaining content from the ever resourceful online community.<div
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On June 16, 2010
A Chairless Chair?
Looking for a way to keep staffers alert during meetings? Try replacing the conference room chairs with the Chairless, which debuted at the Milan furniture show this spring. The product, designed by Chilean…
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On June 16, 2010
Wall Street Wants You to Think Financial Bubbles Are Inevitable. Good Luck With That
Wall Street is pushing a dangerous idea -- that financial crises are a "natural" extension of the business cycle
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On June 16, 2010
How Nonprofits Can Prove Their Worth
The success or failure of most CEOs is easy to determine by looking at financials. But how do you know if the CEO of a nonprofit is doing the job?
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On June 16, 2010
Uncanny Coincidence: Mylan Secretly Courted Analysts Right After Its CFO’s Sudden Exit
The Wall Street Journal has a big hole in its otherwise nice scoop today on the SEC's investigation of Mylan (MYL) for allegedly disclosing confidential information to a select group of banks in a non-public forum: It didn't mention that
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