On May 21, 2010
Nike’s Awesome World Cup Ad Shows Dwindling Power of “Official” Sports Sponsorships
Nike (NKE)'s awesome new World Cup ad (video below) shows the dwindling power of the sponsorship: Nike isn't a cup sponsor, and the ad doesn't mention the competition.
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On May 21, 2010
Why Your Company Needs to Embrace Social CRM
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on…
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On May 21, 2010
How Google’s A-Team Will Finally Make Web TV Work
The marriage of television and the Internet has been a dream in the technology industry since 1996, when WebTV first appeared. But to date no one has combined the intelligence of the net with the sublime stupidity of television in
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On May 21, 2010
Has Microsoft Become a Qwerty Business?
Many esablished ways of doing things are a long way from the best. It's simply that we've always done it that way.
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On May 21, 2010
Solar Thermal Market Heats Up With Alstom-BrightSource Deal — and a $550B Desert Project Looming
Some of the world's largest engineering and construction companies are battling for a place in the solar power industry through investments in high-profile startups. The latest move is by Alstom (ALO), a French company best known for its railways and
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On May 21, 2010
Solar Thermal Market Heats Up With Alstom-BrightSource Deal — and a $550B Desert Project Looming
Some of the world's largest engineering and construction companies are battling for a place in the solar power industry through investments in high-profile startups. The latest move is by Alstom (ALO), a French company best known for its railways and
…
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On May 21, 2010
Poop: The Answer to Google, HP and Microsoft’s Prayers
HP researchers say cow poop and data centers are meant to be together.
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On May 21, 2010
Google, Apple, and RIM: Win, Place, and Show in the Smartphone Horse Race
Given current growth rates, Google Android looks as though it will ship more units than Apple's iPhone OS, even taking the iPad into account. Even if Android slows a bit, it seems clear that RIM's BlackBerry is about to drop
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On May 21, 2010
What the Company That Let Spiders in Its Drugs Tells Us About Monopolies and Transparency
There's no better indicator of the new era of corporate transparency in the pharmaceutical business than this FDA warning letter sent to Braintree Labs, citing 21 consumer complaints about "insects, insect parts, and spiders" in its drugs.
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On May 21, 2010
Perdue’s “Humanely-Raised” Chicken: The Latest Misleading Food Claim
Just when you thought it was safe to go back to the supermarket, another food manufacturer has decided to slap a misleading claim on its products. This time it's Perdue, the country's third largest chicken producer, which has started touting
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