SEO for CEOs

On April 14, 2010

Sam’s Club: Charity Begins On-Line

Sam’s Club has launched an initiative, Giving Made Simple, that asks its members to  vote on which charities will gain from a $4 million donation pool. It might also be called "Giving Made Strategic." By convincing members to participate in


On April 14, 2010

Significant Bit.ly Release On The Way

About eight months ago, we covered a URL shortener comparison test in which a competitor called Bit.ly tied for first place.  Now, it looks like this aid to Twitter-using marketers is about to get even better, as Bit.ly 1.3 is…


On April 14, 2010

Apple iPad Book Potential Lies In Apps, Not the iBookstore

After the oohs and ahhs with the Apple iPad iBookstore, critics have realized something: It offers virtually the same experience as Kindle. Oops. The cracks started to show from launch with Atomic Antelope's Alice. Based on the popular Lewis Carroll


On April 14, 2010

Independent Hotel Owner? You’re More Likely To Be In Foreclosure

If you own a hotel heading into foreclosure, chances are fairly high that you are an independent, meaning unbranded, hotel owner. According to the Atlas Hospitality Group, 90% of foreclosed hotels in California aren't part of a chain. And foreclosures are growing -- up


On April 14, 2010

Big Mistake: Huge Unbelievable Sales Numbers

Jeffrey Moskovitz added an important comment to my big mistake post from last week:

I read an blog yesterday, written by someone I respect, who asserted that investors know and even EXPECT that projected sales and profits will


On April 14, 2010

Five Excuses For Cheating on Your Taxes

Let me get this out of the way first: I'm not advocating cheating. But I do want to point out the ugly incentives Americans have to cheat the tax man. A cursory look at the U.S. tax system reveals what