On April 2, 2010

Publishers as Brands

In a conversation with Marshall Goldsmith, while he was in town for our LeaveSmarter event, the question posed itself, “Do business readers follow publishers? Do they buy books based on who published them?” Being inside the industry, it would seem…

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On April 2, 2010

Happiness and Health: Two of the Best Business Moves You Could Make

John Lennon and Paul McCartney wrote that “happiness is a warm gun,” but I wouldn’t know about that because I’m not into firearms. That said, your well being can become an effective small business tool. As a home based business,…

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On April 2, 2010

Testing Late Stage Traffic Improves Conversion Rates Quickly

If you’ve been following our blog, you have probably read by now that we start working with our clients by first understanding their data. We look at their top-performing marketing channels and segment each traffic source into early, middle and

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On April 2, 2010

International Best Sellers for March

I knew you all were waiting for this post!

You are sitting at home or at office ready for the long weekend ahead and thinking to yourself…. ‘Gosh, I wonder what book I should start reading?’ Well look no…

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On April 2, 2010

Laughing Matters: This Week’s Five (Well, Six) Funniest Media Stories of the Week

In this week's five funniest media stories, Steve Jobs, Eric Schmidt and Sarah Palin and Levi Johnston, together again. Sort of.

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On April 2, 2010

Cell Therapeutics’ Clever Fundraising: Our Drug Failed, So Please Give Us Dough

Cell Therapeutics (CTIC) must be the most talented fundraisers on the face of the earth. How else could they raise $20 million a week after the FDA ripped apart their lead drug?

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On April 2, 2010

Kmart Hopes Jaclyn Smith Will Kick Martha Stewart’s Posterity

Kmart is shifting into high gear on fashion, fighting for customers who might not have considered its apparel selection before now. Kmart’s latest lookbook, which details apparel introductions set to hit stores for fall, demonstrates that the company still regards

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On April 2, 2010

The 5 Best April Fool’s Jokes From Advertisers

April 1 is taken incredibly seriously by advertisers who -- if they participate -- must come up with something funny enough to be engaging but not misleading enough to actually annoy customers. Here are the five best April Fool's Day

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On April 2, 2010

Business 101 from Spongebob Squarepants

iPad apps hit the store. The release of the iPad is still one day away, but iPad app developers, anticipating huge demand, are already hawking their wares. The Wall Street Journal reports that more than 2,300 apps are live…

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On April 2, 2010

Business 101 from Spongebob Squarepants

iPad apps hit the store. The release of the iPad is still one day away, but iPad app developers, anticipating huge demand, are already hawking their wares. The Wall Street Journal reports that more than 2,300 apps are live…

By admin 0 Comments