How to Get Noticed at Work: Be a Cross Functional Whiz

On March 31, 2010

5 Words You Probably Misuse in Business Writing

Did you ever look in a mirror after a business meeting and discover a glaring obvious piece of food in your teeth? Or a coffee stain where you hadn’t seen it? You know that embarrassing feeling you get at that…


On March 31, 2010

How to Control Highly Charged Meetings

Meetings often suck, but they can be productive if the person running the show knows what he's doing. Unfortunately, most managers are so inept at conducting effective meetings you’d think it’s rocket science. Well, here's how to keep everyone from

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On March 31, 2010

The Demise of the Mad Men

With the rampant digitization of advertising and the explosive growth of performance-based marketing, the nerds are taking over advertising

This is a post by guest blogger Jeff Bussgang. It is cross-posted on his blog, Seeing Both Sides.

jeff_bussgang.jpgI don't…


On March 31, 2010

Fuel Economy Drives Auto Industry Mergers

GM scraps Hummer. Porsche merges with Volkswagen. Daimler invests in Chinese electric car maker BYD. As disparate as these moves are, the same logic drives all of them. Ford, Porsche, Daimler: they're all jockeying to make sure that their line-up

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On March 31, 2010

The Secret Life of Testimonials (Part 1)

image of woman in a mask

You’ve seen résumés, haven’t you?

What’s common to all the résumés on the planet?

Yup, they’re all created to make the candidate look wonderful. So what’s the first thing a company does when you present them with a résumé?…


On March 31, 2010

Search Engine Marketing: An Inc. 500 CEO’s Take

All too often we read about the success of search engine marketing in high-tech companies. But what about brick-and-mortar businesses? Is search engine optimization a tool for growth in more traditional businesses?We invited an Inc. 500 company CEO, Noah Lehmann-Haupt,…


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