On March 18, 2010

Leno’s Q Score Takes It on Chin, But How Bad Is the Injury?

Jay Leno's Q score takes a nose dive after NBC's late-night debacle, but whether it is hurting him in the ratings is hard to say.

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On March 18, 2010

BMW: Slow and Steady is the Way to Green the Car

BMW is late to the party in introducing gasoline-electric hybrid vehicles, and also battery powered EVs, although it is doing both. BMW says cheaper technologies deliver more real-world results.

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On March 18, 2010

Real-time Brand Management — Lessons from Virgin America’s Hellish Flight

On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane…

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On March 18, 2010

Analysis without Analysts

My wife pays the bills in our household. (I do investments and taxes, so don't think I'm a lazy dolt.) Several years ago, overwhelmed by her complex answer to a question about our financial picture, I asked her to just…

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On March 18, 2010

Yelp Needs to Make Its “Extortion” Lawsuit Problem Go Away

In the past month, the number of companies accusing customer-review Web site Yelp of trying to blackmail them into paying for ads grew to nine businesses. Yelp should settle these lawsuits quickly, before the problem mushrooms into a big class-action

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On March 18, 2010

IPhone and Eve: Apple’s Old Testament Tactics are Bad Business

Apple's ban on nudity is poorly thought out and unfairly enforced. Publishers will bend to their will, but not for long.

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On March 18, 2010

Blockbuster Nears Bankruptcy — and That Might Be a Good Thing, Too

Blockbuster (BBI) may have no choice but to file for bankruptcy after disclosing this week that its debt load casts doubt on its ability to continue operating. Responding to this news, CEO Jim Keyes vowed to avoid Chapter 11 and

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On March 18, 2010

10 Essential Social Media Tips for B2B Marketers

The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

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On March 18, 2010

Marketing on “ROIDs” Part 3: Organizational Leadership

In one of my first jobs, as a route salesman for Frito-Lay, I once sped my truck through a yellow light at a crowded intersection in Baltimore at rush hour. The district manager who was training me said, "You shouldn't…

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On March 18, 2010

What Toyota Can Learn From Porsche

The unintended acceleration debacle, eight million cars recalled world-wide, and now today's headline: a slip in J.D. Powers annual dependability report for the second straight year in a row. It's been a bad couple of weeks for Toyota. How can

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