On March 15, 2010

What A Good Company Looks Like

Twitter co-founder Evan Williams today declared at SXSW that the company's first principle is to "be a force for good." Like Google's longstanding "don't be evil" slogan, it's a fine idea. It also could seem to conflict with…

By admin 0 Comments

On March 15, 2010

Why Google Can’t Afford for Advertising Partners To Be Too Successful

Google must ensure that the major growth in its advertising business happens only on its own sites, not those of its Google Network advertising partners.

No tags for this post.

By admin 0 Comments

On March 15, 2010

Rejuvenated Liberty of London Readies a Fresh Pitch for Strategic Investors

Liberty's latest collaboration with Target produced a highly sought after range of products, positioning the company well in the eyes of investors.

No tags for this post.

By admin 0 Comments

On March 15, 2010

How the Future of eBooks is Up for Grabs

Penguin Books CEO John Makinson's recent presentation shows why forward-looking publishers are so excited about the iPad (and other eReader formats), while the more tradition-bound remain downright scared. Unlike some in the book industry, Makinson seems unwilling to simply concede

…

By admin 0 Comments

On March 15, 2010

Google Poised to Make Good on Its China Threat

It now appears almost certain that Google and the Chinese government will not reach an accord over Internet censorship policies and that Google will begin pulling out of the country in the near future. Among the increasing

…

By admin 0 Comments

On March 15, 2010

Serono Tries a Taboo Tactic in Drug Advertising: Sarcasm and Humor

EMD Serono's new advertising campaign for its infertility treatment uses an unusual tactic for the drug industry: jokes. Most pharmaceutical ads are about diseases, and patients generally want their condition taken seriously, so there isn't a lot of call for

…

By admin 0 Comments

On March 15, 2010

How CBS Turns March Madness into Monetization Madness

Is it possible for TV networks to make money off of online video? CBS' strategy regarding March Madness shows the answer can be yes.

No tags for this post.

By admin 0 Comments

On March 15, 2010

The Day Dot-Coms Were Invented

Today is March 15, 2010, and we have two big anniversaries to celebrate.

First, the Institute of Electrical and Electronics Engineers (IEEE) is leading the celebration of the 30th anniversary of its standards committee number 802. Out of <a rel="nofollow"…

By admin 0 Comments

On March 15, 2010

FCC Begins Long Climb Toward Broadband for All

The Federal Communications Commission is set to deliver a much-anticipated report to the U.S. Congress on Thursday. Among other things, "The National Broadband Plan" proposes to have an additional 100 million households connected to high-speed Internet service

…

By admin 0 Comments

On March 15, 2010

Climate Change Denialists Win a Round: U.K. Ad Ban Limits Options for Green Brands

The British Advertising Standards Authority's ban of two government ads calling for a reduction in carbon dioxide emissions could have some unexpected consequences for companies promoting green products in the U.K. Its requirement that global warming predictions reach a strict

…

By admin 0 Comments