Conan O’Brien’s New Gig: Post-Mass Media Phenomenon

On March 11, 2010

Spring Break Partiers Want Mexico, All-Inclusive and All-You-Can-Drink

Despite the U.S. State Department issuing a travel advisory on drug cartel violence along the Mexican border, spring break staples like Cancun and Mazatlan are doing brisk and lucrative business. The secret to luring American college students?  Cheap, all-inclusive package deals


On March 11, 2010

Portrait of the New Consumer: Smart and Scared

Scarred by the Great Recession and embracing frugality, the new consumer is different from the one retailers knew and loved way back in, oh, 2006. The AlixPartners Consumer Sentiment Index study, queried about 7,700 U.S. consumers on what they buy


On March 11, 2010

6 Virtual Press Release Faux Pas

Sending press releases via email can save you lots of time and money. With just the click of a mouse, your press release can be on its way to dozens of editors. But before you hit SEND, make sure you