On March 2, 2010
Hitwise Finds Facebook Users Like Broadcast Media
Small business owners who are wondering how best to attract the attention of Facebook users might want to favor video and images over lots and lots of text. Fresh Hitwise data shows that Facebook users prefer broadcast media over print…
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On March 2, 2010
Use Keyword Research Everywhere! with Christine Churchill (2:06)
Search marketing expert Christine Churchill reminds us to use the keywords discovered in keyword research all our media -- in blog posts, video titles, press releases, and article titles and headings. No tags for this post.
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On March 2, 2010
The Three Levels of Business Agility
I’m sure you’ve heard the aphorism, "change is the only constant", but do you know when who first coined the phrase? Surprisingly, it is not the work of Tom Peters, Peter Drucker, Henry Ford, or any other management guru, but
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On March 2, 2010
Seven Boasts the Sales Team Should Avoid
I have been on the receiving end of many pitches from bankers, consultants and advisors. They all have essentially the same pitch: “we are the best, biggest, fastest growing, and so on.” Then they put their foot in their mouth
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On March 2, 2010
Why Obama Needs a Shrink in the White House
It's not because he's emotionally troubled. Some of the most high-performing, sophisticated CEOs around the world consult corporate psychoanalysts. Here's what a company shrink could teach the nation's chief officer.
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On March 2, 2010
Interpublic’s Liabilities to Ripped Off Ad Clients Totaled $1.3B — And It’s Not Done Yet
It's always been murky as to how much money, exactly, Interpublic (IPG) had to return to its clients after it wrongly booked their media credits as its own revenue. But a look at its annual reports going back to 2002
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On March 2, 2010
Pru’s AIA Bid Signals Start of Recovery Stage
The mega-deal is back, but whereas the bids for ABN-Amro helped cause the global financial crisis, Prudential’s offer for AIG’s Asian business helps solve it. Is it the best sign yet that the crisis is over or the first indication
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On March 2, 2010
Want to Promote Oil and Gas Use? Hire an Environmentalist — Like Big Oil Did
The oil industry's biggest trade group has brought in the ultimate insider -- the former climate change organizer at the Nature Conservancy -- to orchestrate community activist campaigns.
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On March 2, 2010
7 Steps to More Customer Referrals
One of the best ways to increase revenue and profits in a tough economy is to get more new customers who are already sold on your product, service or brand. Here are seven things you can do to get
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On March 2, 2010
How to Spot Fraudulent Census Takers
The Census Bureau is about to begin its once-a-decade count of the population, and crooks and scam artists are already attempting to take advantage of trusting individuals and businesses. The best way to protect yourself is to know how
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