Google Buzz Offends, But Who Really Cares About Privacy?

On February 18, 2010

Google Buzz Offends, But Who Really Cares About Privacy?

As users inundate Google (GOOG) Buzz with complaints about privacy, they paradoxically seem willing to give up their true identities elsewhere online. What does Buzz teach business about online anonymity? First, the rap sheet: launched several days ago, Buzz has

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On February 18, 2010

Ad Age Weighs In on the End of Privacy — It’s All For It

The Google (GOOG) Buzz privacy fiasco -- in which Gmail users were unwittingly signed up for a Facebook-style lifecasting experiment without their consent or knowledge -- is a reminder that marketers basically don't care about consumer privacy.

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On February 18, 2010

How to Make Your Network Work for You

Many people turn to networking when they're looking for a job, but the best time to build your network is before you need something; and the best time to keep that network strong is always. But what is the best…


On February 18, 2010

The Science of Tweeting | BTalk

[podcast] If you want to use Twitter for viral marketing, the key is to be re-tweeted as often as possible. Dan Zarrella looks at the statistics to tell you what and when you should tweet for maximum impact.
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On February 18, 2010

What Kind of Content?

When people talk about content in an ecommerce system, I always ask a clarifying question – which type of content are we discussing? There are several different types of content used in online commerce. It is important to understand them…


On February 18, 2010

The Dividends of Trustworthiness

You had an innovative idea, you did your homework to show that it'd be valuable and practical, and the product-development people dissed it.

Was it the idea? Or was it you?

The proposal might have been great, but the…


On February 18, 2010

Is Brand Loyalty Dead?

Are all the headlines true? Is brand loyalty dead or mortally wounded? Have consumers become too shrewd, too fickle, or both? And if customer fidelity is indeed a thing of the past, what separated customers from their favorite brands, and

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