On February 15, 2010
Pepsi Social Media Effort Performs Well
Here's one more subjective finding in the ongoing is-social-media-useful debate: yes, but not as much as traditional advertising. One onlooker determined that Pepsi's online social effort, "The Refresh Project," didn't win it as many Facebook fans as Coke got thanks…
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On February 15, 2010
Note to CEOs: Stop Strangling Sales
Companies must invest in sales -- or lose business even more quickly!
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On February 15, 2010
The Private Sector Alternative for Public Sector Job Worries
With government-funded employers looking to make big staff cuts, the private sector may be an attractive option for some public servants.
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On February 15, 2010
Why Bigger’s Not Better in Personal Networks
Work at your network so it becomes the cornerstone of your career management. You'll be hired for your powerful network as well as your abilities.
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On February 15, 2010
Six Tips For Effective Selling in 2010 | BTalk
[podcast] Kurt Newman provides six tips that will help to ensure you increase your sales in 2010.
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On February 15, 2010
What Does Your Brand Say?
I’m currently reading a new marketing textbook that was just released called, “Consumer Behavior: Human Pursuit of Happiness in the World of Goods,” written in collaboration with Professor Banwari Mittal and six of his colleagues. If truth must be…
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On February 15, 2010
We Converted Online, But Only Because It Was Free
I was just recently married and moved to a new state not too long after the wedding. Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which
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On February 15, 2010
A Little K.I.S.S., Just in Time for Valentine’s Day
I have to admit, I love to read our blog. I love the insights my colleagues routinely bring to the table – and the fact that like world-class athletes, they make it look so easy! But sometimes when I
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On February 15, 2010
Introducing Scribe: SEO Copywriting Made Simple
You may have noticed I’ve been writing a lot about SEO copywriting lately. More than that, I’ve been working on a content optimization software solution for the last 6 months with a team of very smart people.
It’s…
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