Metrics and the Entrepreneur

On February 9, 2010

Metrics and the Entrepreneur

Want to improve the usability of your metrics? Look to the three A's -- Actionable, Accessible, Auditable -- for best results.
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On February 9, 2010

Gap Year a Bad Idea for Confused Graduates

Predictions on the state of the graduate job market are conflicting, but one thing is certain, the year out is no longer seen as a useful character-building alternative to real work.
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On February 9, 2010

Networking: It Does Motivate You

As an entrepreneur you may hear a lot about networking and wonder what all the hubbub is about. Networking, both online and off, is a wonderful way to build connections in your industry. It’s a great way to increase awareness…


On February 9, 2010

9 Things Highly Successful Business Owners Do

Many business owners are just barely keeping their heads above water right now. Yet, in the midst of this struggling economy, there are some entrepreneurs who are actually thriving. Find out what it is that they are doing differently to


On February 9, 2010

How Often is Too Often to Email Your Customers?

You probably know that keeping in touch with your customers via email is a good way to keep your Internet business fresh in their minds. But how often should you be reminding them you are there?


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On February 9, 2010

Does ‘Nimble’ Pricing Suggest iPad Won’t Move?

Apple surprised some company watchers with its relatively low price points for the iPad, and it appears prepared to go even lower, if necessary. It will be flexible about pricing if consumer demand for the device does


On February 9, 2010

Leadership: A Conversion Story

Last night, after the Super Bowl, CBS showed the premiere of Undercover Boss, a new reality show that chronicles the experiences of higher-ups doing the work of their company’s lower-level employees. I didn’t watch the show, but did click on…


On February 9, 2010

20 Questions to Ask When Evaluating Optimization Services

Since the common predictions over the last two months have been that Conversion Rate Optimization (CRO) is going to have a big year in 2010, some of our GrokDotCom readers have expressed interest in how to evaluate the different CRO


On February 9, 2010

Does Writing for People Work for SEO?

image of Simple SEO Copywriting

Hang around web writing circles for any length of time, and the inevitable “write for search engines or write for people” debate comes up. It’s a bit strange, really.

Last time I checked, it’s people who use search engines,…