On November 28, 2009

Fighting the Great Wireless War on All Fronts

What would the holidays be without bickering between siblings? AT&T and Verizon are swamping TV with ads attacking facets of each other's wireless networks. While the ads stick fairly close to the truth, there's a lot they don't say. AT&T has been running ads with actor Luke Wilson checking off points in AT&T's favor over Verizon Wireless.

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On November 28, 2009

Hitwise Outlines Holiday Traffic Trends

Small business owners who are trying to predict when their sites will receive the most holiday traffic have received a little help from Hitwise. The firm released some details yesterday about holiday traffic trends - including how owners can try to manipulate them.

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On November 28, 2009

Cyber Monday Participation Headed Up This Year

Small businesses that don't have something planned for Cyber Monday may want to reconsider. It looks like the vast majority of retailers intend to hold a promotion of one sort or another, which could make acknowledging the shopping event a semi-necessity.

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On November 28, 2009

Consumers Spending for the Holidays, Reviews May Help Your Sales

comScore has reported some interesing findings on e-commerce spending for the first 22 days of the November-December holiday season. For the holiday season-to-date, $8.21 billion has been spent online, marking a 2-percent increase versus the corresponding days last year.

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On November 28, 2009

Promote Your Social Media Presence Through Signage

It has been proven time and time again that social networks can help businesses spread brand awareness, increase customer engagement, and ultimately bring in more customers and sales. While there are tremendous benefits to online businesses, social media can be particularly useful for local brick and mortars as well. Do you promote your social media presence in the offline world?

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On November 28, 2009

Why More Businesses Are Turning to Email Marketing

A survey conducted by Hurwitz & Associates and sponsored by Campaigner revealed some interesting results on how small businesses view email marketing. The survey gathered responses from 259 small business owners and focused on North American small businesses with 1 to 20 employees.

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On November 27, 2009

AstraZeneca Moves Drug Production to China, Begging Safety Questions for FDA

AstraZeneca (AZN) will move all its drug production to China. The move is part of a trend: Drug companies with massive Western operations are shutting them down and moving them to China. The unanswered question is, how will the FDA monitor production of drugs destined for the U.S. if all the factories are in China?

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On November 27, 2009

McCann Erickson Closes an Office: Drip, Drip, Drip of Bad News Continues

McCann-Erickson is closing its Brisbane, Australia, office. In the grand scheme of things it's not a big deal -- only 16 staff will be let go. But from a public relations perspective the closure looks like another drop within a steady rain of bad news that has enveloped the Interpublic (IPG) network recently.

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On November 27, 2009

GlaxoSmithKline Target of Claims That Denture Cream Causes Neurological Problems

Could denture cream become GlaxoSmithKline (GSK)'s new Paxil -- a blockbuster product that becomes the target of mass litigation? Lawyers have brought at least a dozen cases and are potentially preparing as many as 3,000 against GSK and Procter & Gamble (PG) over the use of zinc in the denture creams Poligrip and Fixodent, respectively.

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On November 27, 2009

Tale of Two Producers: Pacific Ethanol Prepares to Restart Plant, GNH Files For Bankruptcy

The U.S. ethanol industry continues its economic roller coaster ride as one producer prepares to restart production and another files for bankruptcy. The two announcements provide insight into an industry trying to maneveur in an economy impacted by weak demand for fuel. Pacific Ethanol announced this week it was preparing to resume production of ethanol at its 60 million gallon per year Idaho facility. The Sacramento-based company's four ethanol-producing units filed for bankruptcy protection last May after a months-long struggle to secure enough cash to stay in business. The company -- along with a number of biofuel producers -- was hurt by the trifecta of low gasoline prices; higher corn prices and energy costs; and global credit crunch. But now it appears market...

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