Brand Booster 21 Day 17: Email Marketing

On November 18, 2009

Brand Booster 21 Day 17: Email Marketing

How would you like to own your very own audience and market to them rather inexpensively? Well html marketing will resonate nicely with you. It all hinges around having a reasonable op-in email list. This list is your niche audience. Using graphic html, send out strategic messages to them and react to their response. Because [...]


On November 18, 2009

Apple’s Retail Engine Keeps On Rolling

Apple's retail push shows no signs of slowing, and much of its momentum in the coming year will be directed to markets outside its domestic turf. The company plans to open 40 to 50 new retail stores in 2010, said Ron Johnson, its senior vice president of retail, at a recent store opening in New York. More than half of these will be outside the United States; some will be in London, Paris and Shanghai.


On November 18, 2009

PaaS and the Democratization of Innovation

I was re-reading Eric von Hippel's excellent book Democratizing Innovation and found something in it that might help explain the popularity of cloud computing and Platform as a Service. I am on the way to Dreamforce and have little visibility into what Salesforce.com might announce in the next day or two, but no doubt there will be a lot about the cloud, so this might be a good opportunity to make my point.


On November 18, 2009

Down With Opt-Out, Opt-Tricky Software Distribution

Oh, the joy of downloading and installing free software -- only to have a bunch of unwanted, tag-along junkware, or worse, malware, automatically installed on your computer. Why has this unacceptable practice been the norm in the software industry for so many years? The answer to that question is two-fold: money; and lack of a better option.


On November 18, 2009

Holiday and More Airfares Going Up

Surprise! Holiday airfares are going up! OK, so it's not a surprise. And that means that Tom Parsons from Bestfares.com is at it again, pointing out more holiday surcharges placed on airline tickets. Parsons, who's relatively new on the scene with a Web site that supposedly finds the lowest possible airfare, has quite a publicity machine going. Every two weeks or so, Parsons sends out a press release heavily featuring himself that's turned into a story by the Associated Press, Bloomberg and USA Today. (I add myself to those ranks, too.) Not a bad gig for a guy with a Web site. According to the various stories, US Airways is adding a 5 percent surcharge on all flights on or...


On November 18, 2009

How Flickr Can Help Your Local Business Get More Traffic

In this article social media specialist Emilia Doerr explains how Flicker photo-sharing site can help your local business. Since Google now shows images as part of its 'universal search' results, your images can help you get targeted traffic to your site. Ms. Doerr explains the steps to take advantage of this approach.


On November 18, 2009

Chevron’s Acquisition Strategy: Small Companies Need Not Apply

News that Devon Energy plans to offload its international and offshore assets in the Gulf of Mexico has ignited speculation of when and who will snap them up. Exxon Mobil has been batted about as a possible candidate to buy up Devon's assets. China -- with its growing appetite for energy -- has shown interest in investing Gulf of Mexico assets and may go after some of Devon's assets there. What about Chevron? Pat Yarrington, vice president and chief financial officer of Chevron provided Tuesday some insight into the company's portfolio as well as whether the company is looking for an acquisition target. Yarrington, speaking to investors at the Bank of America Merrill Lynch 2009 Energy Conference, wouldn't comment on specific M&A targets....


On November 18, 2009

The Debate Between Google and its Opponents: Heart vs. Logic

At San Francisco's Commonwealth Club last night, I met up with some old friends and watched a panel debate "The Future of Books." One late but critical addition to the speakers list was Dan Clancy, who is the chief engineer at Google Books, and the company's pointman on the controversial effort by the search giant to scan millions of out of print books and make them available in digital form in what one of the company's co-founders has called a "Library to Last Forever." Clancy projects a large presence. He is a tall man, with wavy, light-colored hair and bushy eyebrows. He's smart (like everyone at Google), and is an effective spokesman, because he never seems to get defensive under...


On November 18, 2009

Managing Your Boss | Useful Commute Podcast

Is your boss a control freak, a constant critic, or an inept supervisor? Having a manager you can't stand can be unbearable. But instead of quitting or acting out, you can take charge of the situation. In this podcast, Katherine Crowley, a Harvard-trained psychotherapist, and Kathi Elster, a management consultant, offer tips on how to manage the most challenging authority figures with a four-step program: detect, detach, depersonalize and deal. Together, they have written a new book titled "Working for You Isn't Working for Me: The Ultimate Guide to Managing Your Boss." Click the play button to hear the podcast. If you don’t see the player window, click refresh on your browser. If it still doesn’t appear, let our customer...


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