Marketing Automation: A Well-Oiled Machine That’s Ready to Roll

On October 5, 2009

Marketing Automation: A Well-Oiled Machine That’s Ready to Roll

The announcement that Adobe was acquiring Web analytics firm Omniture took many in the marketing industry off guard last month. However, it's less surprising in view of trends that have recently been gaining traction: integration of social media technologies to mainstream platforms; mergers and acquisitions in general; a surge in demand for marketing technology.


On October 5, 2009

Management From Afar: Coaching a Team of Remote Workers

In our global economy, where outsourcing is common and the Internet makes it possible to work from almost any location under the sun, it's not unusual for a company to find itself in the position of having a large portion of its staff in various locations outside the main offices. Particularly in the technology industry, software and application development jobs are often filled by freelance workers.


On October 5, 2009

BAE Systems Bribery Scandal Spreading?

BAE Systems is under investigation in England for several different contracts with foriegn companies where it has been accused of giving bribes to win the work. Now the U.S. Government is possibly joining in this which could lead to stern ramifications for the company.


On October 5, 2009

Sam’s Club Move into Electronics Services Offers Consumer, Business and Returns Advantages

Sam’s Club is launching technical support services for electronics in a move that could help it with both consumer and business members. Folks need technical support to help them negotiate the dazzling but dizzying array of features that come along with today’s computers, flat-panel televisions, cameras, etc., and the Sam’s Club Tech Experts service is preparing to provide it for them. Of course, Best Buy, with Geek Squad, and other electronics retailers have made a business out of providing support services. In fact, having support available can be an important selling point particularly in convincing consumers to trade up from more basic models. After all, the more electronics can do, the more complex the process of getting them to do...


On October 5, 2009

Weekend Round-Up

Sunday Telegraph Former McDonald's director takes on Italy's historic treasures. Prompting jokes about McDonatellos, a former McDonald's director, Mario Resca, wants to shake up Italy's dusty cultural tourism scene.  "I see visitors as customers, clients. When you come to one of my museums, you are a guest and your needs should be satisfied," he has said, and suggests Herculaneum and the Colosseum pay their own way by playing host to corporate events. Cadbury is "worth fighting for", says family member Felicity Loudon in response to the potential takeover of the family business by Kraft. "It appals me that a company like Kraft that makes something you put on your hamburger could end up owning Cadbury." Inventor Sir James Dyson is...


On October 4, 2009

What You Need To Know About Online Business Part 3: Growth & Expansion

You can read this in PDF format here. The Key to Continuous Growth and Expansion A business cannot begin, grow to a certain point and then simply remain at that point and continue to thrive. Growth and expansion are necessary for the business to survive and if that growth and expansion do not happen then the business will [...]


On October 4, 2009

Week in Oil & Gas: Boxer-Kerry Bill, EPA Emissions Rules, and China’s Oil Grab Efforts

Greenhouse gas emissions dominated headlines throughout the week with the introduction of legislation that seeks to reduce greenhouse gas emissions and another government agency jumping into propose its own rules for industrial facilities. The Senate -- via co-sponsors Barbara Boxer, D- Calif., and John Kerry, D-Mass. -- introduced its version of legislation aimed at reducing greenhouse gas emissions and creating a new clean energy economy. The Clean Energy Jobs and America Power Act is a bit beefier than its counterpart passed in the House this summer. The bill toughens up emissions reductions -- 20 percent from 2005 levels by 2020. The bill changes how carbon offsets -- clean-energy efforts that farmers and businesses can use to meet emissions standards -- are managed and shifts...


Next Page
Previous Page