Write it in a White Paper | BTalk Australia

On September 28, 2009

Write it in a White Paper | BTalk Australia

[podcast] White papers are an excellent way of attracting new business leads, particularly if you have a complex product with a long solution-sales cycle. Phil Dobbie talks to Michael Stelzner about what makes a good white paper and how it can drive new business.
On September 28, 2009

Sara Lee Cleans Up in Unilever Deal

Sara Lee is one step closer to its goal of shedding all of its non-food-related brands. Unilever has agreed to buy Sara Lee's personal care products -- including the brands Sanex, Duschdas and Radox -- for $1.9 billion. Now Sara Lee just needs to sell off its household products business, including its air fresheners and shoe polish brands. The company says it's seen "significant interest" from potential buyers, but analysts have noted that household goods have not been doing so well in the current economy. On the other side, even as Sara Lee strives to get leaner and meaner, Unilever is trying to grow. The company has been in acquisitions mode since Paul Polman stepped in as CEO in January....


On September 28, 2009

Fluent News: The First “Up-to-the-Minute” Mobile Newspaper

Two weeks ago, when Google announced its "Fast Flip" service for aggregating (and monetizing) online media, a couple of us here at Bnet noted that Google had accomplished something that its major media partners like The New York Times and the Washington Post had not, and that was to provide a fast, smooth, user-friendly interface. But try Fast Flip on a mobile device, and it's no longer so user-friendly -- rather,  you'd probably want to rename it "Slow Flip." Not to worry, because somebody else has come up with a better solution, and that would be Fluent Mobile, which launched late last year, and over this summer has soft-launched Fluent News, the first iPhone app that aggregates mobile-optimized news content...
On September 28, 2009

Recession Takes Its Toll on Property Insurers in the First Half of 2009

The recession has taken its toll on many industries, and property-casualty insurers are no exception. P-C insurers took quite a hit in the first six months of this year, with net income after taxes falling nearly 60 percent to $5.8 billion from $14.1 billion in the year ago period, according to the two industry bibles, the Insurance Information Institute and ISO. Those who follow earnings for property insurers like Allstate, Chubb and Travelers can see that the overall results, including mutual company giants like State Farm and Liberty Mutual, are impressive, but in a negative way. Insurers were particularly hard hit in the area of investment gains and losses, no surprise since insurers have to keep huge reserves in case...
On September 28, 2009

Xerox Buys Its Way Into BPO With $6.4B ACS Deal

Xerox said Monday that it will buy Affiliated Computer Services for $6.4 billion in cash and stock. Best known for its copying and printing business, Xerox said the move answers a growing need to better link document management to the processes that produce them -- including finance, human resources, transaction processing and customer support.
On September 28, 2009

AT&T Bad-Mouths Google Voice to FCC

The net neutrality debate has officially taken a left turn into weirdness, following weekend revelations that AT&T has asked the Federal Communications Commission to investigate the Google Voice application as a potential violation of open communications policies.
On September 28, 2009

The Sales Secrets of Barack Obama

Roger Simon's recent op-ed column "The Depth of a Salesman" points out that  Obama spends more time and effort selling his ideas to the public than any recent president.  Here's an excerpt from the column: He is doing record-setting numbers of interviews and appearances. Turn on the TV, and he is there: a town hall, an address to Congress, the talk shows (five, count 'em, five on one Sunday), an interview with David Letterman, a speech at the United Nations. If you follow politics, you no longer watch television. You watch Obamavision. This has unsettled some who feel a president should hold something in reserve. George W. Bush certainly did. He was a "CEO-style" president. He delegated. Policies, decisions, invasions....
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