On August 18, 2009
5 Personal Core Competencies for the Real Business World
A Harvard professor named 5 Personal Core Competencies for the 21st Century that demonstrates that some business school academics live in their own world, and that world bears little resemblance to the real business world. As one commentor put it, "what a load of pseudo-intellectual twaddle."
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On August 18, 2009
Why Aon’s £80M Deal With Manchester United Is Undervalued and What It Means for U.S. Sports Marketing
Non-Americans know that football sponsorships -- even Manchester United's colossal £80 million/$125 million deal with Aon -- are hugely undervalued. They deliver multiples of the exposure a brand would get through regular advertising yet are sold at a considerable discount.
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On August 18, 2009
Amazon v. Sony, et.al., in War of the eBook Giants
The recent decision by Sony to drop its proprietary publishing platform in favor of the open ePub platform for digital books represents a turning point in the rapid development of the eBook publishing industry. It further isolates Amazon among the biggest players, with more moves in what has become a crowded field expected soon. "It's a big deal," confirmed Mark Coker, CEO of Smashwords, digital the self-publishing company. "Sony has supported ePub in Europe for some time, (but) here in the U.S., they've been selling in their own encrypted BBeB format. So now you have two of the big three eBook retailers (Sony and Barnes & Noble) putting their weight behind ePub." Other important players in this space include Google...
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On August 18, 2009
Your Advisory Board Meeting Schedule
Now that you’ve given some thought to who you would like to serve on your Advisory Board, hopefully you’ll consider inviting them to take an active role in forming the future of your company. If so, it’s time to lay...
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On August 18, 2009
Ex-Informant Charged With Largest Credit Card Heist in US
Albert Gonzalez, 28, a hacker already in jail awaiting trial for what was deemed the largest identity theft in the U.S., has apparently topped himself. Along with two unnamed coconspirators, Gonzalez has been indicted by a federal grand jury in New Jersey for an identity theft that trumps the previous recor-setter.
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On August 18, 2009
Kroger Part of Coupon Resurgence in Recession
The recession has become a clinic in coupon evolution as retailers look for ways to effectively channel discounts to consumers who want them most while simultaneously meeting critical goals including gaining new customers and enhancing shopper loyalty. Now, Kroger has teamed with Unilever and You Technology Brand Services to provide an online catalog of exclusive coupons customers can download to their loyalty cards. Consumers just browse the offers online, register and download via the Kroger website. Safeway is running a similar program with the same partners, Supermarket News reports. Of course, Kroger is majority owner of the American branch of market research firm and loyalty card specialist dunnhumby, so the program's form is no surprise. Kroger already uses its loyalty...
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On August 18, 2009
Telstra and Microsoft’s UC Alliance | BTalk Australia
[caption id="attachment_1850" align="alignright" width="128" caption="Philip Jones"][/caption] (Episode 311; 11 minutes 44) This month Telstra and Microsoft unveiled Australia’s first hosted IP telephony service integrated with Microsoft Office Communications Server (OCS). It provides one way to introduce Unified Communications (UC) into your business. At its simplest level it means you can click-to-call any name in your Outlook address book, but there are many more features that can improve your productivity and, perhaps, have fewer scheduled meetings. Phil Dobbie talks to Philip Jones, Telstra’s Director of Data, IP and Enterprise Services, about the partnership, what it offers and what we can expect from further developments in Unified Communications in the future. Tell us what you think in the Talkback section at the...
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On August 18, 2009
FAQ Page = A Sign Warning Drivers of Potholes
Think about it: if those questions really are FREQUENTLY ASKED, why the heck isn’t your regular copy answering your visitors’ questions?
Unanswered questions keep visitors from buying/converting — that’s not theory; it’s a fact!
So why, oh why, would you knowingly allow your persuasive copy to ignore a frequently asked question? Why…
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On August 18, 2009
Tracking Clicks on Twitter: The Results
Last week I wrote a post titled What Is The Average CTR on Twitter? Let's Find Out. The goal was to try to understand better what kind of CTR Twitter accounts have. Many readers entered the discussion with their opinions, and here is what we got in the end.
Tracking Clicks on Twitter: The Results
Tracking Clicks on Twitter: The Results
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On August 18, 2009
Thinner PS3 Comes With Slimmed-Down Price Tag
The prospect of a cheaper PlayStation 3 has been churning its way through the gaming world's rumor mill all summer long, and now it's reality. The big question for industry analysts and gaming enthusiasts: Is it too little, too late for Sony? The blogosphere buzz ratcheted into high gear Tuesday with reports of promotional materials appearing on Web sites for Kmart and Sears.
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