By Rieva Lesonsky

Is impulsive shopping a thing of the past? Consumer shopping behavior is becoming less impulsive and more planned, according to a new study, “The Long and Winding Road: Gamesmanship of Shopping,” from Yahoo and UM. Social…

Freshly back from the Marketing Sherpa / Marketing Experiments Optimization Summit 2011 on conversion testing in steamy Atlanta, I felt compelled to share the juiciest takeaways with you readers. Many of these look like common sense…

Freshly back from the Marketing Sherpa / Marketing Experiments Optimization Summit 2011 on conversion testing in steamy Atlanta, I felt compelled to share the juiciest takeaways with you readers. Many of these look like common sense…

While we’re most used to seeing “Quick View” tools on category and home pages, they are very useful on product pages and shopping cart summaries as well.

A typical page with cross-sells has a problem. If a cross-sell is…

Some time ago, I posted some general guidelines for writing for an online audience. Here are some specific time-tested tips for attracting and keeping site visitors with clean, clear writing:

1. Keyword Top Labels

Use keywords for window titles…

This will be hard for anybody under 50 to believe, but there was a time when word processing and spreadsheets were a real productivity advantage.

Are you old enough to remember Visicalc, or maybe SuperCalc? In…

Branch Rickey by Jimmy Breslin, Viking Books, 147 Pages, $19.95, Hardcover, March 2011, ISBN 9780670022496

Ask yourself: in business, how important is change? How hard is change? Literally thousands of books have been written on this…

Wired and Dangerous: How Your Customers Have Changed and What to Do About It by Chip Bell and John R. Patterson, Berrett-Koehler, 248 pages, Paperback, $19.95, June 2011, ISBN 9781605099750

My company, 800-CEO-READ was founded and…