How Pfizer’s Breakup Plan May Explain Sudden Exit of Former CEO

On March 16, 2011

GE’s Damaged Image in Japanese Nuclear Crisis

How can companies involved in the Japanese nuke crisis repair their tarnished images? A marketing expert offers General Electric and Tokyo Power Electric Company some advice.
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On March 16, 2011

Never Confuse a Domain Name With Marketing

Once upon a time I ran into a group of entrepreneurs who had a business plan based on the simple power of a domain name. I won’t say what that name really was, but let’s pretend it was…