On February 16, 2011

SEO Spam Penalty: It Could Happen to You

Last week’s outing by the New York Times of JC Penney’s “dirty little SEO secret” has certainly sparked a buzz. If you haven’t read the story, check it out here.

In JC Penney’s defense, there’s a good…

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On February 16, 2011

How to Conduct Mobile Search Keyword Research

More and more people are accessing your website from their cell-phone! In this article, paid search expert Christine Churchill explains how to target your PPC ads specifically to mobile users, since they often use different search terms than desktop or

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On February 16, 2011

Greedy, Craven And Shameless

I'm talking about Apple's new subscription model for its App Store, of course. Effective June 30th, Apple will start collecting a 30% cut off the top everytime a third party sells a subscription through its Apple App (including renewals). So…

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On February 15, 2011

Five Tax Write-Offs You Might Not Know About

A slew of new breaks are now available on common expenses for some growing companies.No tags for this post.

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On February 15, 2011

Top 5 Tips to Grow Your Social Media Tribe

How to meet the challenge of getting loyal followers and grow your authority and influence in social networks.No tags for this post.

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On February 15, 2011

How the West Was Lost – An Excerpt

Farrar, Straus and Giroux has some really great, big-picture books on economics and business out right now, with more in the works and on the way. I will talk about Shraga F. Biran’s Opportunism on this blog…

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On February 15, 2011

Google Can Ding Content Mills and Say, “It’s Not Our Fault”

A new Chrome extension gives Google a perfect way to begin to filter out low-quality sites and blame any actions it takes on consumers.

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On February 15, 2011

How to Respond to an Angry E-mail (and Not Let it Destroy Your Career)

Finding an angry e-mail in your inbox can ruin more than just your day. Here's how (and why) you should diffuse the situation instead of escalating it.

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On February 15, 2011

Why Ecuador’s $8.6B Judgment Against Chevron Means Nothing

An Ecuadorean court has ordered Chevron to pay up to $8.6 billion in damages. Find out why the oil company will never have to pay a dime.

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On February 15, 2011

Facebook Tops Google For Local Business Marketing

More than half of local businesses are spending less than $2,500 a year on marketing, and 60 percent have no plans to raise their budgets in 2011, according to a new survey from MerchantCircle.