How to Turn Disaster Into Gold

It was a really lousy week.
One of 37signals's key products is Campfire, a real-time chat tool for small businesses. For about a week in mid-December, Campfire, which users access via the Web, kept bouncing on-…
- By admin 0 Comments View More
Sales Strategy Checkup

Dear Norm,
My new business puts on-site medical examination rooms in assisted-living communities. There is an urgent need for such rooms, because most communities don't have one. Doctors and dentists from outside have to treat…
- By admin 0 Comments View More
Advertisement:
- By admin 0 Comments View More
Understanding Your Company
Dear Norm,
Fifteen years ago, I answered an ad in the paper for a sales job in the foundation repair industry and got hired. The owner ran the business out of his garage and had two installers, plus me. With…
- By admin 0 Comments View More
Planning to Exit
Dear Norm,
My wife, Michele Baratta, and I have a jewelry business, which we converted six years ago into a direct-selling company. Previously, she had sold her jewelry wholesale to customers such as Nordstrom, Sundance Catalog, and Macy's, as well…
- By admin 0 Comments View More
Obiturary: Antonio (“Tony”) Moreno, 1944-2010
- By admin 0 Comments View More
Rebranding on the Internet

For many years, Seth Newman had one big regret. In 1997, Newman, president of Action Envelope, a $12 million envelope retailer based in Lindenhurst, New York, passed up a chance to buy the domain name…
- By admin 0 Comments View More
Creating a Company Vision

Hardly a day passes without someone asking me for business advice. It might be a student or a struggling entrepreneur or an up-and-comer at a larger company. I'm sure most successful entrepreneurs experience the same…
- By admin 0 Comments View More
Getting Started on a Vision
1. How big is your business?
2. Assess the factors by which you will measure your success (be as specific as possible).
Relative rank in your industryFinancial success for the organizationPersonal financial successProduct or service qualityContribution to the community3. What are your…
- By admin 0 Comments View More
The Effectual Entrepreneur in Action

Bruce Flohr is one of Saras Sarasvathy's original CEO subjects, and he recognizes in his story many of the traits her research identified. Certainly his company followed the opportunistic trajectory of…
- By admin 0 Comments View More
