On November 10, 2010

Food for Thought: 15 Restaurant Predictions for 2011

By Rieva Lesonsky

Do you own a restaurant, catering business, food boutique or other food business? Then you’ll want to know about 15 hot food trends for 2011 as predicted by restaurant consultancy Joseph Baum & Michael Whiteman Co. Inc.…

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On November 10, 2010

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a resultNo tags for this post.

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On November 10, 2010

Facebook Advertising: Mad Huge

The latest figures on online advertising are out from Comscore. In a word, the results are stunning.

1.3 trillion (yes, that's a "t") display ads were delivered to people online in the United States in the third quarter of this year.…

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On November 10, 2010

How Goes WinPhone7 Launch?

I told you so! Some of you took exception to my not-so-sunny take on the launch of Windows Phone 7 earlier this week. Well, lo and behold, it's early days; but so far the first reports are lackluster.

There are no…

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On November 10, 2010

Shock of the month

The G20 Summit in Seoul is due to start tomorrow. The following table was extracted from The Gartman Letter dated Tuesday 9 November 2010 and ranks the G20 countries by per capita income. ...

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On November 10, 2010

American Apparel Again Warns It Could Go Bankrupt

Los Angeles hipster clothing brand American Apparel – which made an appearance on the 2007 Inc. 5000 – Tuesday warned that it had "substantial doubt" about its ability to remain in business.

The company reported double-digit sales declines and…

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On November 10, 2010

7 Deadly Sins of Video SEO

Video content on ecommerce sites has helped many retailers improve their conversion rates, reduce returns, improve customer satisfaction and loyalty. Video can also attract more search engine traffic, thanks to Google’s Universal Search, which mixes video, image, Google Shopping and…

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On November 10, 2010

How to Apply Marketing Strategies to Attract the Best and Brightest When You’re Hiring

Though I currently have two superb interns, I know that eventually I will have to write a job description and craft an ad to hire my first employee. Because I’m a marketing person, why not apply some marketing strategies to…

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On November 10, 2010

Timeless Persuasion Principles for Uncertain Times

In this article, conversion expert Tim Ash notes that the universal principles of persuasion are: reciprocation, scarcity, authority, consistency, consensus, and liking. Here he describes in greater detail how authority and consensus work to convince customers, with tips on how to include these

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