On October 22, 2010
NetFlix: On the March Toward World Streaming Domination
Netflix is that company that mails out DVDs right? It still does, but now more of the company's content comes from streaming than snail mail-delivered entertainment.
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On October 22, 2010
Should We Pay Farmers to Grow Switchgrass? The Feds Think So
Farmers will now be paid by the federal government to produce a new kind of crop and it's not to grow food.
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On October 22, 2010
Calvin Klein’s “Rape” Ad Isn’t Unique: How Treating Women Badly Sells Clothes
The decision by an Australian advertising watchdog to order the removal of a Calvin Klein campaign because it appears to depict a woman in a cage being raped by three men (below) says a lot about...
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On October 22, 2010
Top 5 Highly-Paid But Useless Corporate Jobs
These big-money corporate jobs waste big-time money, but nobody in the corner office ever seems to notice.
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On October 22, 2010
Tech Titans Create $250M Kitty for Social Startups
Venture capital group Kleiner Perkins Caufield & Byers has launched a $250 million fund aimed specifically at startups that are developing social applications and services. Other investors in the "sFund," as it's called, include Facebook, Amazon,
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On October 22, 2010
4 Winning Strategies for Social Media Optimization
Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also…
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On October 22, 2010
8 Words: Cut Your Mission Statement to the Core
Can you write a mission statement in eight words? If you want money from the Mulago Foundation, you don't have a choice.HBR.org editor Eric Hellweg blogs about the wisdom of the eight-word...
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On October 22, 2010
My Toughest Decision? Killing the Part of the Business That I Loved
Sandy Jaffe ran a business he loved and had a great time doing it. But changing economics forced him to radically change the company he had built.
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On October 22, 2010
What’s your customer usage model (and why should you care)?
Do you know how your customers search for your type of business? How they use the products and services your business sells? How they decide which of the competing businesses they should buy from? Here's why a customer usage
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On October 22, 2010
Writing a Good Tagline
A tagline is not a necessity for your business, but it is very useful in helping your potential customers know why they should do business with you instead of your competition. Find out what goes into a good tagline
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