On October 19, 2010
Microsoft Answers Google With Jumbo Biz Productivity Pack
Microsoft announced Tuesday that it will combine its Office productivity Web apps suite and integrated Shareport, Exchange and Lync services into a monthly package service beginning next year. The service, called "Office 365," is a significant step-up…
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On October 19, 2010
Dodge Buys a Tie-In to Rock’n’Roll Marathons, a Step Up From the Lingerie Bowl
Under previous management, Chrysler made some notoriously poor choices in sponsorships, like the 2004 Lingerie Bowl. A new tie-in between Dodge and Rock 'n Roll Marathons is more like it.
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On October 19, 2010
Dodge Buys a Tie-In to Rock’n’Roll Marathons, a Step Up From the Lingerie Bowl
Under previous management, Chrysler made some notoriously poor choices in sponsorships, like the 2004 Lingerie Bowl. A new tie-in between Dodge and Rock 'n Roll Marathons is more like it.
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On October 19, 2010
Magic Number: Tylenol Recall Cost J&J $665M in Lost Sales
The word "Tylenol" was not to be found in the company's Q3 earnings press statement, even though J&J launched a ninth recall of Tylenol last night.
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On October 19, 2010
Magic Number: Tylenol Recall Cost J&J $665M in Lost Sales
The word "Tylenol" was not to be found in the company's Q3 earnings press statement, even though J&J launched a ninth recall of Tylenol last night.
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On October 19, 2010
Should Your Company Have a Chief Marketing Technologist?
While presenting Tuesday at Pivot Conference, Scott Brinker, president and CTO of ion interactive, explained why he believes organizations should take the next step toward digital proficiency by fostering a new breed of executives — the chief marketing technologist. Brinker…
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On October 19, 2010
Long Term Care Challenge: How to Prevent People From Being Hospitalized
Reducing avoidable hospitalizations of long-term-care patients by 25 percent could save Medicare $2 billion a year. CMS Administrator Don Berwick is on the case. But it's going to be a tall order...
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On October 19, 2010
Long Term Care Challenge: How to Prevent People From Being Hospitalized
Reducing avoidable hospitalizations of long-term-care patients by 25 percent could save Medicare $2 billion a year. CMS Administrator Don Berwick is on the case. But it's going to be a tall order...
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On October 19, 2010
Why Starbucks’ New Wine-Bar Attitude Works
Some in the latte crowd think Starbucks' new coffeeshop-by-day, wine-bar-by-night strategy won't work. But it's a great idea for developing a whole new daypart for the java giant.
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On October 19, 2010
Why Starbucks’ New Wine-Bar Attitude Works
Some in the latte crowd think Starbucks' new coffeeshop-by-day, wine-bar-by-night strategy won't work. But it's a great idea for developing a whole new daypart for the java giant.
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