Category: Latest News

On October 19, 2010

The New Brand Advantage

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand,


On October 19, 2010

The New Brand Advantage

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on. On the other hand,


On October 18, 2010

Jobs for the Girls

Women's Lib has come, it seems, at the expense of jobs for the boys. There's been a noticeable drop in the proportion of males working full time. Are the ladies grabbing the jobs that would have...
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On October 18, 2010

An Excerpt from Voice-of-the-Customer Marketing

Ernest Roman didn’t just fall off the marketing turnip wagon. So, rather than just discussing the latest trends in marketing—in social media and elsewhere—he puts them in a larger context and provides you with performance indicators and benchmarks to measure…