Category: Latest News

On October 8, 2010

The Right Way to Do a Marketing Blitz

What do you do when customers doubt your product works? This CEO bet that tripling his marketing budget would help do the convincing. Hereââ¬â¢s what happened.
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On October 8, 2010

Gladwell’s Weak Ties Don’t Bode Well for E-Books

A lot of people involved with social media got their noses out of joint when Malcolm Gladwell published this brief essay in The New Yorker question the value of social media for political activism...
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On October 8, 2010

Watch BP’s Legal Strategy Go Up in Flames

BP's internal investigation never had a chance in hell of appearing impartial. Now reports of lawyer tinkering have made the report -- and its legal strategy -- worthless.
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