On August 31, 2010
Should Sales Drive the Corporate Culture?
Which group should set the tone for the corporate strategy? Your answer determines whether your company will survive in the long run.
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On August 31, 2010
Are You Listening to — or Shouting at — Your Customers Online?
Are you listening to, or shouting at, your customers online? If the latter, itââ¬â¢s time to stop, especially if youââ¬â¢re trying to incorporate social media into your marketing strategy.
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On August 31, 2010
Interacting With the Connected Customer: Don’t Forget the Cake
I was at a friend's dual celebration of birthday and wedding anniversary recently, and as part of the occasion someone had prepared two fantastic cakes, which were both amazing to behold and a delight to eat. While…
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On August 31, 2010
Corporate America’s Cruel Linux Hoax
Corporate America is playing a cruel joke on Linux desktop. Businesses benefit from free Linux, improving their bottom line on the shoulders of Linux -- all the while ignoring (and damaging I think) the Linux desktop. Linux…
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On August 31, 2010
Compliance vs. Security: Which Should Lead Corporate Governance?
As companies battered by the recession have begun emerging from their cautionary stances, many are re-evaluating their IT security budgets and looking to solve the age-old question: "What should drive our strategy, security or compliance?" Now is…
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On August 31, 2010
Flight Cancelled? 3 Ways to Get Rebooked Faster
We all obediently get in line at the nearest customer service desk when our flight is canceled. The problem is that's the slowest way to get rebooked and sent on your way.
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On August 31, 2010
Reference Checking: Ask Better Questions, Get Better Data
Ask a meaningless question, get a useless answer. Understanding a candidate's work history and character from reference checking can be done...if you know how to pan for the gold.
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On August 31, 2010
The Customer May Be Right, But Is She in Charge?
You should always listen to your customers -- but that doesn't mean you should always do what they say. Here are three strategic approaches for responding to their requests.
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On August 31, 2010
Best Buy Hires a Designer and Gets Its Future in Order
Best Buy has been more than holding its own versus the discounters, but it has been able to court former customers of liquidated Circuit City and they arenââ¬â¢t in endless supply.
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