Category: Latest News

On August 4, 2010

Protecting Your Brand in a Web 2.0 World

Many businesses have begun to use some form of user-generated content on their sites, and while this content can help to build a brand and develop a community, there is some risk involved. Some of the issues


On August 4, 2010

In the Cloud, Multitenancy Matters

Cloud computing is breaking through to the general public. Unfortunately, it's only the most watered down version that the public is hearing about. Last week I listened to a program on NPR that briefly discussed the cloud


On August 4, 2010

Accountant Hiring Simplified

When you’re just starting out in business, one of the best things you can have in your arsenal (in addition to a great idea) is a great accountant. You need their savvy to guide you through complicated tax matters and


On August 4, 2010

5 Common A/B & Multivariate Testing Mistakes

Though site testing can have many benefits, these common A/B and multivariate testing “gotchas” can lead you down the wrong path. Don’t make these mistakes!

1. Leaving Web Analytics Un-Optimized

Before you get started testing, you want to make sure…


On August 4, 2010

Blackberry Torch Not So Hot

Blackberry's parent company, Research In Motion, really needed to hit it out of the park this week with the announcement of its new touchscreen smartphone, Blackberry Torch. Although they ripped it out through the bases and got on first; sadly…


On August 4, 2010

Dispelling Buyer Anxiety and Replacing It with Buyer Confidence

In this article, conversion expert Jeff Sexton explains how to correct the unnoticed, subliminal problems that can prevent a sale: overall look and feel, about us page, intuitively-labed hyperlinks and navigation, point of action assurances, what's next and timelines, and


On August 3, 2010

sub companies

my company is actually a lot of individual projects that take place and each project needs its own income/expenses and pnl (profits and losses). then grouping all these project pnls into the one company pnl would be ideal. is there…