On July 20, 2010
The Fast Way to Optimize Your Site for Scent
The "scent of information" is an important concept for anyone who wants to optimize their online conversion rate. It's important enough that we've been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for
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On July 20, 2010
Are You Cheating Time on Your Own Strategy?
How do you spend your time? What you spend the most work time with ought to be what you value the most in the business. Right? That’s your real priority.
When I was an active consultant, one of the…
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On July 20, 2010
10 Tips for Corporate Blogging
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
In a world where small businesses with corporate blogs receive 55 percent…
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On July 20, 2010
Is Your Business Stuck in the 1990s?
The enduring lesson of the last two years is no business can stay the same for long. Here are four old business rules that need replacing.
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On July 20, 2010
Ford’s Aims to Make Voice Recognition the “Primary Interface” for Cars
Ford's SYNC system aims to take voice recognition technology to the next level. It's big hurdle will be overcoming the technical glitches that have hobbled it in the past.
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On July 20, 2010
Macy’s Sets Up Momsen as Fall Girl for Madonna Brand
For the tween/teen fashion shoppers who think of Madonna as Lourdes’ mom, Macy’s (M) has hired its very own bad girl to be the face and boost the credibility of its Material Girls line for potential customers who are trying
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On July 20, 2010
JetBlue and American: Why Frequent-Flier Sharing Makes Sense
On the eve of the commencement of a relatively modest partnership between JetBlue (JBLU) and American (AMR), the two have announced an expansion by allowing for reciprocal frequent flier points earning on some routes. It's a logical move that should
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On July 20, 2010
Why More New Cars Are Going to Start Shutting Themselves Off
A gas-saving, start-stop feature is common to gasoline-electric hybrid cars, but the same concept saves gas for conventionally powered cars, too. It's bound to start cropping up on more U.S. cars.
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On July 20, 2010
How to Be an Above-Average Decider
Being a consistently above-average decider is about more than pulling the trigger on do vs. don't, this vs. that, now vs. then. The DNA of how and why you make decisions is about who you are. Here's how you can
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On July 20, 2010
Animal Spirits Return to Sports Market in Warriors Sale
Earlier this year, major sports teams were sold at a loss for the first time since the 1970s. Last week, the Golden State Warriors were sold for $450 million, an NBA record. So what gives? Perhaps the most important factor
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