Category: Latest News

On May 10, 2010

Measuring the Emotive | BTalk

[podcast] Neuroscience can track a consumer's response to an advertising message. Perhaps it will provide the answer to that question "Half of my advertising is wasted, I just don't know which half".
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On May 10, 2010

Measuring the Emotive | BTalk

[podcast] Neuroscience can track a consumer's response to an advertising message. Perhaps it will provide the answer to that question "Half of my advertising is wasted, I just don't know which half".
No tags for this post.


On May 10, 2010

Problem: Youngsters Ignore Homelessness. Solution: the iHobo App?

DePaul, a London-based charity, has launched "iHobo," an app in which a homeless person "lives" on your iPhone for three days, periodically nagging you for food, money and shelter. Unfortunately, the device also tempts youngsters to abandon the poor bloke,

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On May 10, 2010

Problem: Youngsters Ignore Homelessness. Solution: the iHobo App?

DePaul, a London-based charity, has launched "iHobo," an app in which a homeless person "lives" on your iPhone for three days, periodically nagging you for food, money and shelter. Unfortunately, the device also tempts youngsters to abandon the poor bloke,

…


On May 10, 2010

Is coffee for me a deductible expense?

Just opened a business checking account (yay!) for my new freelance business. There's no monthly fee for the account if I use the debit card (not at the ATM) 5 times a month (I need to use it without the…