Category: Latest News

On February 24, 2010

Send Automatic E-mail Follow-ups to Avoid Lost Work

Unless you're a superhuman project manager, e-mails fall between the cracks all the time. If only there were some way to automatically follow up without having to track everything yourself.
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On February 24, 2010

Dumb Company Names in an ADD World

Let's face it: we live in an attention deficit world. Folks can't seem to focus on much of anything but tweets and texts these days. If it's not a pithy sound bite, forget it. Company and product names need to


On February 24, 2010

Where Do You Fit in This Marketing Fable?

Once upon a time,  there was a (hypothetical) Mary who built a business around her love of gardening. She used to be a gardening columnist in newspapers and magazines. StoryShe’s written…


On February 24, 2010

How to Sell Innovative Ideas: Anchor and Twist

Radically different ideas might be the ones that are most likely to be game changers, but their very newness also makes them among the trickiest to communicate. So how do you sell your innovation without baffling your audience or losing


On February 24, 2010

HBS’ Hill Lays Out the Development Path for Leaders

Linda Hill is the co-chair of the Leadership Initiative at the Harvard Business School and a former chair of the Organizational Behavior Department.  She's the author of many books, articles and e-learning programs on leadership and professional development. BNET: How


On February 24, 2010

Making IT Security Less Artsy and More Scientific

Security may be the hottest topic in IT, but it's also one of the least understood. So BriefingDirect assembled a panel to examine the need for IT security to run more like a data-driven science, rather than