On February 2, 2010
Increase ROI On Your Marketing Efforts this Holiday Season
Perhaps you’re investing in affiliate marketing and have created some really captivating holiday banners for your affiliates, or maybe you’re investing a lot in PPC this holiday season.
Are you simply looking at whether a marketing effort is converting and
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On February 2, 2010
B2B Marketing Book Review and Commentary, Part 2
Last week, I posted Part 1 of my book review of Steven Wood's Digital Body Language book. It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what
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On February 2, 2010
Data Diving – What’s In Your Dumpster?
In my earlier days with FutureNow, I was a part of a team that was responsible for transitioning clients from signing the contract to getting work from the analyst. Essentially what I did was "take their temperature" to see what
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On February 2, 2010
Twilight New Moon Online Persuasion Examined
This is a story about Christmas shopping of the worst kind a male can possibly imagine: buying a 'teen heart-throb' gift for a younger, female family member. Well, I guess it could be worse, this gift could have been requested
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On February 2, 2010
Content Targeting: Helpful Tool or Money Pit?
Yesterday, Brendan Regan and myself were looking into a client's marketing efforts in Google Analytics and found something extremely disturbing--they were using Google's AdWords content targeting as their primary means of paid traffic. Nearly half of their traffic was
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On February 2, 2010
Who’s Working Your Website Assembly Line?
Henry Ford perfected the assembly line concept in the automobile industry many years ago, and it has been utilized successfully in many industries since. Before Ford implemented the highly successful assembly line, instead of focusing on what each skilled
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On February 2, 2010
The Highs and Lows of a Holiday Gift Card Conversion
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The Holiday (online) gift shopping saga continues! First, I was buying water bottles, and now I'm shopping for a gift card to send to some relatives.
Instead of taking you through the somewhat exhausting 11-step purchase process I went
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On February 2, 2010
KGB Hopes for Bogus Controversy Over ‘Banned’ Super Bowl Ad
KGB, the trivia-question-answering service, has joined the list of companies hoping to generate a fake controversy over their “banned” Super Bowl ads. The spot that CBS (CBS) has — according to KGB — rejected features a couple of golfers with…
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On February 2, 2010
How Your Hosting Company Can Impact Revenue
For years hosting many hosting companies have offered to host websites for as little as $3.95 a month. A small number of our clients used such hosts as a cheap way of creating communities of interest that point back to…
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On February 1, 2010
How To Optimize Pay Per Click Advertising & Control Costs
Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With…
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