On July 8, 2011
Marketing the Hot Dog
The advent of Connecticut creating an official Hot Dog Trail to encourage tubular-meat tourism begs the question: Does the all-American meal need a boost?
Chances are, there was some form of tubular meat at your Fourth of July barbecue: My family…
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On July 8, 2011
What’s the Real Reason for that Discount?
There are plenty of excuses for offering customers discounts but only one reason. Do you know what it is?
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On July 8, 2011
What’s the Real Reason for that Discount?
There are plenty of excuses for offering customers discounts but only one reason. Do you know what it is?
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On July 8, 2011
5 Word of Mouth Rules You Should Tack on Your Wall
Everyday products can outshine hot products when word of mouth promotions apply the right tactics.
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On July 8, 2011
5 Word of Mouth Rules You Should Tack on Your Wall
Everyday products can outshine hot products when word of mouth promotions apply the right tactics.
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On July 8, 2011
Silver Spring Networks IPO: Unprofitable and Selling the Smart Grid Dream
Silver Spring Networks appears to asking would-be IPO investors to hitch their wagons to the next great networking technology frontier -- the power grid. Pay no attention to the challenges that...
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On July 8, 2011
Jobs Report: OK, Now You Can Panic
The labor market is in full retreat, with even healthy sectors of the economy showing signs of cooling. And the political disconnect in Washington is making things worse.
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On July 8, 2011
How J&J Allegedly Hushed Up Oral Cancer Fears on Listerine
J&J signed an exclusive agreement to promote an oral cancer test -- and then didn't promote it, at the behest of its $1 billion Listerine franchise, a lawsuit claims.
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On July 8, 2011
Help! My Boss Reassigned My Biggest Account
What to do when your boss yanks away your account... right when it starts making big money for your firm.
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On July 8, 2011
ISPs Agree to Mete Out Punishment for Illegal File-Sharing
Comcast, Cablevision, Verizon, AT&T and Time Warner Cable have promised to be more proactive in alerting possible copyright violators using their networks in a voluntary agreement with the music and film industries. The antipiracy model they've adopted…
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