Category: Latest News

On June 21, 2011

How 5 Unheard of Products Rocked the Market


Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name. Here's how each achieved consumer acceptance…


On June 21, 2011

Federal Wireless Purchasing Needs More Connections

The mushrooming use of wireless devices by the general public has spilled over to the federal government as agencies try to match their employees' personal use of mobile equipment with similar devices for use on the job.