On June 21, 2011
Lessons from Zynga and Facebook: Inspire Work With Play
There are big lessons to be learned from Zynga. But they aren't in the business; they're in games like Farmville.
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On June 21, 2011
Going to a Conference? Skip the Swag.
The point of a conference is to meet people -- not load up on free stuff that just weighs you down.
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On June 21, 2011
Apps To Make You Happy At Work
Studies show that you can do small things during the day to improve your mood--and app developers are making this a no-brainer.
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On June 21, 2011
The End of Customer Power
For half a century, customer power has grown at the expense of producers and sellers. That's starting to change. Buyer beware.
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On June 21, 2011
Delta is Worst Airline, Survey Finds
Airlines rank the worst of 47 industries surveyed, and Delta's rating was at the bottom.
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On June 21, 2011
10 Ways to Magnify Lead-Generation Results
If you knew you could apply a number of best-in-class lead generation processes proven to close five times more deals than average processes, would you do it? Seems like a no brainer, doesn't it? But in reality,…
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On June 21, 2011
Mixed Media Marketing: Same Game, New Playbook
Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. Companies wanting to showcase their cutting-edge products and services are increasingly turning to new and innovative marketing techniques that…
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On June 21, 2011
Enloop: The Turbo Tax of Business Plans
For businesses just starting out (and even for businesses that are already established), writing a business plan that bankers and investors can understand can be difficult. What is the point of a business plan? A good one will not only…
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On June 21, 2011
Don’t Criminalize Test-Driving Your Competitors
In a talk earlier this year to employees, Nokia CEO Stephen Elop asked a question that many were probably afraid to answer truthfully, given how Nokia is struggling to combat the iPhone. As BusinessWeek described it:
When he
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On June 21, 2011
Don’t Get Stuck in the Cloud
Like many road warriors, I often catch up with work-related reading on the plane, and on a recent flight to the U.S. from London, I was proud of myself for squeezing the maximum work value per pound out of my…
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