On March 4, 2011
Today’s To-Do List: Find Meaning in What You Sell
What your business sells can mean something much more to the customer. And operating with that in mind, can have a huge impact on your business.
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On March 4, 2011
Slate Seeks Monogamous Indentured Servant for Aggregation
Slate, a liberal news and opinion web site, takes an entirely conservative big business approach to hiring an employee.
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On March 4, 2011
It’s an App App App App World
With Apple revealing that the second generation of its popular tablet computer-- aka the iPad2 -- will be available for purchase next week, it's a good time to think about mobile devices in general: how they fit…
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On March 4, 2011
Adobe Adds Marketing Muscle to CQ5
Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The…
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On March 4, 2011
Bonus Babies: BP Still Doesn’t See a Problem With Rewarding (Some) Execs
BP's board almost got its bonus strategy right. But one important miscalculation will set back its attempts to overhaul its culture.
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On March 4, 2011
Why Southwest Went Silent During a Meltdown: It Didn’t Want to Make Things Worse
There's plenty of discussion around Southwest's computer meltdown this week, but the airline things it handled the situation as best it could from a communications standpoint. I disagree.
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On March 4, 2011
How Microsoft, Google and Other Tech Giants Exploit Strapped U.S. States
As governors around the nation slash public spending, corporations continue to receive lavish tax benefits. Why?
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On March 4, 2011
New Service Options Signal Apple’s Arrival As Small Business Technology Provider
Reflecting the progress Apple devices have made in penetrating the information technology infrastructure of the corporate world, the company has rolled out a tech support package aimed at small-to-medium sized businesses.
Long associated only with the “creative” users of advertising,…
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On March 4, 2011
UPS Likes Its Clean Trucks Just Fine, but Says Brown Can’t Afford More Green
UPS, Walmart and Coca-Cola are reaping a PR bonanza by adding clean trucks to their delivery fleets. But the programs are tiny, and the companies want more federal support to expand them.
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On March 4, 2011
DDB’s Dilemma: Fire or Ignore Exec Who Performed Sex Toy Demonstration
Tribal DDB has a dilemma: To fire or ignore its group creative director, Jim Marcus, who used a high-power sex toy on his fiance in front of 100 students at Northwestern University.
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