Category: Latest News

On February 23, 2011

PPC Keyword Research. Basics, Part 2

In this second in a series of articles on PPC advertising, expert Melissa Mackey explains the basics of keyword research: setting campaign goals, brainstorming, using a keyword tool, fine-tuning the list using an Excel spreadsheet, and segmenting keywords into meaningful


On February 23, 2011

Genius Bar To Make Housecalls?

There are a boatload of Apple rumors this week and it's only Wednesday. The one that I want to share with you first: reports that Apple's Genius Bar is launching a new service for small businesses called JointVenture. JointVenture would…


On February 23, 2011

Tips on Maintaining Good Vendor Relationships


It’s critical at the start of any vendor relationship to communicate your goals, business vision, and your expectations. When a vendor understands how important customer service is to you, for example, they will be encouraged…