On February 17, 2011
Bermuda’s Experiment With Ad Agency Cronyism Ends in Failure
Globalhue won't get another term as Bermuda's tourism ad agency, following a decline in tourist arrivals at the island's airports, illustrating how no-bid contracts are as bad for business as they...
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On February 17, 2011
Corporate Faces: The 5 Masks
Every corporation has a face. Imagery, shine and style are interlayered into a skin that appears as a mask; uplift captured by a distinct name identity poises it to reach the upper stratosphere of stardom. Corporate masks…
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On February 17, 2011
mHealth: A Funny Thing’s Happening on My Way to CTIA
As I prepare to attend the CTIA show next month, I am getting calls and emails from healthcare companies wanting to meet with me. That is amazing. The lines that separated healthcare and wireless are blurring. We…
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On February 17, 2011
Dear Grumpy Publishers: When the Subscriber Wins, You Win
Here's the deal: Publishers have been clamoring for some sort of subscription model for apps that run on Apple's iOS-based devices, and now that Apple has created a system, they get all whiny because Apple wants a…
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On February 17, 2011
3 Human Obstacles to CRM Success
One of the misconceptions that has bedeviled CRM has been the idea that it is simply a technology you buy and implement, thus solving your problems. Technology is a part of scaling your processes for managing customer…
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On February 17, 2011
What iPad Share Figures Show: Tablets Are Taking Over Mobile Computing
Apple may have taken first place in global mobile PC sales, but the real story is how dominant the iPad alone has become.
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On February 17, 2011
Dramatically Improve the Appearance of Your Excel Charts and Graphs
You can fix your charts by buying Excel 2010. Or you can clean up your charts with the version of Excel you already have, for free.
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On February 17, 2011
Marketing Your Business With Greeting Cards
By Karen Axelton
When you think about marketing your business these days, you might think about social media, Twitter, YouTube videos or a host of other digital marketing tactics. All great ways to move your business forward—but one of the…
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On February 17, 2011
How to Get Your Black Belt in Blogging
Let me tell you a little secret about blogging: It’s very formulaic.
It’s more craft than art.
If you can internalize what’s required to write a solid blog post, you’ll beat out the competition in the same way someone with…
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