American Airlines Launches BlackAtlas.com
American Airlines will launch BlackAtlas.com, a social networking site for “sophisticated African-American travelers” later this month. The Web site will feature commentary by filmmaker Nelson George and allow visitors to share pictures, video, stories and travel tips. American spokeswoman Stacey Frantz didn’t reveal how much the company is spending on BlackAtlas, but said American’s goal is about “building brand loyalty in the African-American community.” This isn’t American’s first foray into ethnic marketing. In June, American marketed itself as the Latino airline, buying several 30-second spots on Spanish-language networks and set up an online soccer, or fútbol, game targeting Latinos. (As a card-carrying Latina, I’d say on a scale from 1 to 10, the innovation is about a 4.) So…
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