On October 15, 2009
American Raises Fares, Others Follow
While some are touting 2010 as the “Year of the Travel Deal,” the truth may be a bit more complicated than that. While suffering hoteliers will decrease hotel rates and create more package deals, airlines are still finding new ways to create revenue. American Airlines raised fares $6 to $16 Monday and five other carriers followed suit. The five so far: Continental, Delta, United, US Airways and bargain Southwest airlines. Southwest, which had resisted the $10 holiday surcharge placed on many flights, seems to have had a change of heart. Or maybe it realized that it was ignoring an untapped revenue stream? (Southwest said that its fee would actually be $4 to $10 round-trip.) The real reason is that Southwest posted a…
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