On September 17, 2009
AOL Ad Does Great Job of Steering People Away from Mashable
Now that we have all woken up to the fact that AOL is a major provider of online content, it was interesting to see the banner ad pictured here on Mashable last night, detailing some of the content that was on AOL.com as of 10:13 p.m. EST. It’s an interesting way to get some visitors — over to AOL, that is. Given the context, it’s actually a bit surprising to me that Mashable would be willing to run it. Here’s the deal: ads are meant to be clickable, certainly, but most display advertising actually doesn’t compete with the content on the screen very effectively. Advertisers are thrilled if they get a one percent click-through on an ad. That’s because it’s…
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