On August 23, 2009
Apparel Sales Will Take Biggest Back to School Beating
In a tough back to school selling environment, it looks like apparel is going to take the biggest hit among major seasonal product categories, according to a study by IBISWorld. In a way, George Van Horn, senior analyst at IBISWorld, echoed recent comments by Wal-Mart CEO Mike Duke when he commented on the study, saying, “Parents will inevitably put more thought and less dollars into their back-to-school shopping strategies.” Van Horn added that discount-oriented retailers, including dollar stores, “can expect to see a greater wave of traffic since parents are doing everything they can to save an extra buck.” In fact, according to the IBISWorld study, the average spend per child spend in apparel will slide from $144.54 last year…
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