On September 15, 2009

Apple Blocks Zune With Multiple Barriers

Microsoft’s introduction of the new and improved Zune music player as a rival to Apple’s iPod couldn’t come at a worse time — for Microsoft. Microsoft was already late to the party when it first introduced Zune in 2006, but then again, Apple wasn’t an early entrant either, and Microsoft had to believe it could do to Apple what Apple had done to the likes of Creative Technologies, Rio, iRiver, Gateway and others. Trouble was, no one cared about the features Microsoft trumpeted for Zune, like the ability to share songs with other Zune users (perhaps, as tech wags liked to quip, because no one had any friends who owned a Zune). Today’s new Zune also has a bunch of…


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