On October 23, 2009
Apple Commercials Signal Big Positioning Departure
Sometimes it’s the big things that show how a company is changing, and sometimes it’s the little things. Then there are the times it’s both. In this case, I’m talking about the Apple commercials for the Mac. Not just the most recent ones, but the series and the trends they’re showing. What we’re seeing is effectively communicating a strong shift in Apple’s product positioning in a direction quite different from where the company has been before.
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