On November 14, 2009
Apple (Corps) Tries To Avoid Apple (Inc.) Again This Holiday Season
The Beatles’ Apple Corps is offering the band’s entire digital catalog this holiday season – on Burt Ives-style green USB sticks. And yet, The Beatles catalog is still unavailable on the number one music outlet, iTunes. Apple Corps has managed to be innovative and outdated in one fell swoop. It is delaying the inevitable migration to iTunes. Due out December 7, The Beatles USB Stick (that’s the name of it) will have all the band’s music, 13 documentaries, linear notes, photos and other extras. Compatible with the PC or Mac, it will use “A specially designed Flash interface” for navigation. The problems here are numerous, starting with the decision to force millions of users to put in a USB stick…
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